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MATERIA

WOW cream base penetrates the core of the hair shaft.

Beautiful, long-lasting color as imagined and the creation of soft silky hair begins with dyeing ingredients that penetrate the core of the hair shaft. From penetration to affinity, MATERIA is a cream-based hair coloring system that pursues new possibilities.

Formulated to penetrate into the
CMC layer of the hair shaft

WOW Cream Base

The Advantage

Plant Oil

Contains free fatty acid-rich plant oils
that constitute the CMC βlayer.

Rapeseed oilJojoba oilCamellia oilAvocado oilEvening primrose oilShea butterMacadamia nut oilAlmond oilGrape seed oilMeadow foam oilRice germ oilRosehip oil

Beauty Essence
  • Aloe vera extract
    [Hydration]

    Contains a high concentration of components with a high water retention capability and supports hydration by forming a moisture film on the cuticles.

  • Nano collagen
    [Damage repairing]

    The small molecular weight penetrates the cortex to effectively strengthen the hair from within.

  • Elastin
    [Moisturizing]

    Elastin is a fibrous protein that is highly moisturizing and works to connect collagen, thereby giving elasticity to the hair.

Herbal Essence

Contains a high amount of licorice with excellent moisturizing properties.

Above pictures and illustration are images

Color Lineup

Three shades create a natural look, beautiful texture, and rich color tones according to the desired image.

Brown ShadeBrown Shades  
<Twenty-two colors/Sixteen colors for µ>

For creating natural hair color that blends well

  • Cool Brown
    Cool Brown

  • Brown
    Brown

  • Warm Brown
    Warm Brown

Texture ShadeTexture Shades  
<Twenty-two colors/Seventeen colors for µ>

For creating the hair texture with the nuanced color for airy, soft, silky hair

  • Pink Beige
    Pink Beige

  • Orange Beige
    Orange Beige

  • Beige
    Beige

  • Ash Beige
    Ash Beige

  • Pearl
    Pearl

  • Metallic
    Metallic

  • Grege
    Grege

  • Mauve
    Mauve

Primary ShadePrimary Shades  
<Forty-one colors/Twenty-eight colors for µ>

Finely tuned color intensity for expressing precise color characteristics

  • Red
    Red

  • Copper
    Copper

  • Orange
    Orange

  • Gold
    Gold

  • Matt
    Matt

  • Line
    Line

  • Ash
    Ash

  • Cobalt Ash
    Cobalt Ash

  • Violet
    Violet

  • Pink
    Pink

Markup LineMarkup Line  
<Seven colors>

Special colors for hair foiling for creating color with a single process

  • Beige
    Beige

  • Metallic
    Metallic

  • Red
    Red

  • Orange
    Orange

  • Cobalt Ash
    Cobalt Ash

  • Red Violet
    Red Violet

  • Pink
    Pink

Product Information

MATERIA
MATERIA

Transparent color from the core of the hair shaft for freely bringing out the beauty of each woman.

  • Clear color lineup that brings out color from the core of the hair to create beautiful color with transparency.

    MATERIA

    MATERIA
    Total 100 colors + Lightener LT, LT-EX
    Brown Shades: 22 colors
    Texture Shades: 30 colors
    Primary Shades: 41 colors
    Make-up Line: 7 colors
    <Quasi Drug> 80 g

  • Low-alkaline type for long-lasting beautiful color while repairing color-treated hair.

    MATERIA u

    MATERIA µ Low-Alkaline Type
    Total 67 colors + Clear(CLR)
    Brown Shades: 16 colors
    Texture Shades: 23 colors
    Primary Shades: 28 colors
    <Quasi Drug> 80 g

  • Low-alkaline type for long-lasting beautiful color while repairing color-treated hair

    MATERIA G

    MATERIA G (Grey Coverage)
    Total 84 colors
    Brown Shades: 22 colors
    Texture Shades: 35 colors
    Primary Shades: 27 colors
    <Quasi Drug> 120 g

+Check the Color Chart

+Check the Color Chart


MATERIA series
MATERIA
MATERIA μ
Total 100 colors + Lightner (LT, LT-EX)
Total 67 colors + Clear (CLR)
80g
MATERIA G Total 84 colors120g

Other Products

MATERIA
OXY W

  • MATERIA OXY W 6%
    [Quasi Drug]

  • MATERIA OXY W 3%
    [Quasi Drug]

oxidant

MATERIA OXY W
MATERIA OXY W 6%, 3% 1000mL
300mL

MATERIA
Color Support Item

4 kinds of items to support a comfortable process and beautiful finish of hair coloring and to prove salon color quality.

  • PRE SKIN CREAM
    [Protective Cream for scalp]

  • SMOOTHING OIL
    [Emulsification aid]

MATERIA Color Support Item
MATERIA PRE SKIN CREAM 150g
MATERIA SMOOTHING OIL 1000mL
Refill 500mL
  • PLATINUM BLEACH
    [Quasi Drug]

  • COLOR REMOVER
    [For Alkaline Color]

Others
PLATINUM BLEACH

350g

  • Read and follow the usage advisory.
  • Every time you use hair color, make sure to have a skin allergy test (patch test).
COLOR REMOVER 180mL

Model Pictures

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