Products  >  Care  >  THEO

MATERIA

THEO : The Optimal (means "best of the best")

The desire to look intelligent at times
and look refreshed and casual at other times.
The idea of new beauty is to look attractive
in the various aspects and at different time of life. THEO offers a comprehensive proposal from
haircare to styling according to conditions specific from scalp to hair.
We support new beauty by expressing themselves with confidence.

Proud to be a
attractive with
confidence

Knowledge of skin and scalp

The skin tends to get hardened.

  • Sticky and dry

    The decline in barrier function causes further dryness inside of the skin, resulting in excessive sebum secretion.

  • Decline in muscle force

    Atrophying facial muscles causes skin sagging and poor blood flow.

  • UV rays

    UV rays not only cause spots and dullness but also dissolve collagen resulting in the loss of elasticity.

Whatʼs desertification of skin?

  • Often feel the skin is dry and has lost elasticity.
  • Due to poor blood circulation, sufficient nutrition are not delivered to the skin.
  • Concerned about skin dullness, visible pores and rough skin.

Hardened skin may cause skin desertification...


The scalp tends to get hardened.

  • No muscle

    The part where a hat is worn has no muscle (epicranial aponeurosis), causing poor blood circulation.

  • Gravity

    Gravity pulls the scalp down and the scalp tends to become thin from the crown.

  • Skull bone

    The sides of the head stick out and pull the scalp.

The characteristics of the scalp that tends to cause hair loss.

  • Often feels that the scalp is hard and tight.
  • Poor blood circulation is possible. The conditions are not delivered to the scalp.
  • The pores tend to clog, causing odors.

The hardened scalp also possibly causes hair loss..


It is important to continue caring for the skin by softening the scalp to remove dirt and promoting blood circulation through massage, as well as by keeping the scalp hydrated from withinso as to promote turnover and protect the healthy scalp.

  • Physiological phenomena of men in 30s

  • Skin structure

  • Horny layer and barrier function

    The horny layer has multiple layers of horny cells, and those gaps are completely filled with intercellular lipids, such as ceramide. This structure offers a barrier function to protect the skin.

    What's turnover?

    The basal layers of the epidermis in between the dermis continue to produce new cells (epidermis cells) periodically. These cells are pushed toward the horny layer to become horny cells and take about 28 days to fall off. This process is called skin turnover (regeneration).

Proper care through proposals by salons.

HOME CARE

Transparent color from the core of the hair shaft for freely bringing out the beauty of each woman.

  • THEŌ
    SCALP SHAMPOO
    Shampoo

    The seaweed *1 foam gently cleanses and thoroughly removes stickiness and the cause of odor. Conditioning the balance of moisture in the horny layer leads to a hydrated scalp.

    *1: Seaweed moisturizing component,Brown algae extract.

    Refresh

  • THEŌ
    SCALP TREATMENT
    Scalp & Hair Treatment

    Controls excessive sebum secretion, ensures a hydrated and soft scalp, and makes the hair manageable and supple.

    *Warming sensation varies among different individuals.

    RefreshWarm

  • THEŌ
    SCALP SHAMPOO ICE MINT
    Shampoo

    Washes mildly and removes the source of odors while moisturizing with a strong, cool feeling.

    Cool

  • THEŌ
    SCALP TREATMENT ICE MINT
    Scalp & Hair Treatment

    Controls excessive sebum and suppresses stickiness, ensuring clean scalp environment and manageable hair. Refreshing cool sensation lasts long.

    Cool

SALON CARE - SCALP

Adds vitality to the scalp and makes hair manageable.

  • THEŌ
    SCALP SHAMPOO
    Shampoo

    The seaweed *1 foam gently cleanses and thoroughly removes stickiness and the cause of odor. Conditioning the balance of moisture in the horny layer leads to a hydrated scalp.

    *1: Seaweed moisturizing component,Brown algae extract.

    Refresh

  • THEŌ
    SCALP SHAMPOO
    Shampoo

    The seaweed *1 foam gently cleanses and thoroughly removes stickiness and the cause of odor. Conditioning the balance of moisture in the horny layer leads to a hydrated scalp.

    *1: Seaweed moisturizing component,Brown algae extract.

    RefreshWarm

Variation of Size

THEŌ
SCALP FLEX 230mL
SCALP SHAMPOO
SCALP SHAMPOO ICE MINT
320mL
600mL
Refill1000mL
SCALP TREATMENT
THEŌ SCALP TREATMENT ICE MINT
Refill1000mL
240mL
600mL
SCALP RECHARGE 140g

Catalogue Downloads

THEO_pamphlet.pdf

Download

CONTACT