Brand Philosophy

Beautiful, healthy life…It is an ever-lasting wish of every person on the earth. Since the inception of the company, we at TAKARA BELMONT have addressed beauty and health and rolled out a variety of businesses in Japan and overseas in our earnest endeavours to fulfill our mission for over 90 years. There are many things that Japan can boast to the world, such as the beauty of nature, history, culture, heart-warming human relationships, and healthy and beautiful lifestyles. Such values originated in Japan are now being reviewed anew in many areas, including manufacturing, food, clothing, and housing. As the Japanese culture and sense of beauty increases and the desire for beauty and health heightens among people more than ever before, our industry assumes greater significance.
In 1956, TAKARA BELMONT quickly entered the US market, established local companies, and branched out into Europe and throughout the world. Since then, the company has continued expanding its beauty and health-related businesses up to today. Progress in advancing toward the 100th anniversary of our founding, as a Japanese company, we are determined again to contribute to the further enhancement of the quality of life of every person by delivering world-class products and services. Toward the achievement of a beautiful, healthy life, a universal value that people across the world wish to obtain, TAKARA BELMONT will continue moving forward..